SPI International announces a strategic partnership with bTV Media Group, one of Bulgaria’s top TV sales houses. Effective January 1, bTV Media Group becomes the exclusive representative for DIZI’s advertising inventory in Bulgaria.
DIZI is one of SPI International’s flagship brands, offering premium Turkish drama featuring acclaimed stars and compelling narratives of love, betrayal, and family ties. Since its launch in Bulgaria in 2020, DIZI has gained popularity among local viewers, delivering gripping stories and high-quality productions that resonate with universal emotions.
“We are excited to add DIZI in Bulgaria to our portfolio of advertising channels in the region.” - said Erwan Luherne, Managing Director at SPI International. “This partnership with bTV Media Group, a recognized leader in TV sales, reinforces our commitment to expanding our advertising presence across Central and Eastern Europe.”
With this agreement, Bulgaria joins the list of CEE countries where SPI International offers TV advertising sales, alongside Poland, Czechia, Hungary, and Romania. “At bTV, we have always striven to offer the best products. Therefore, we are happy to take another step forward in developing the market, and truly believe that this partnership will create valuable new opportunities for our customers.” - said Velimira Petrova, Sales Director, bTV Media Group.
January marks the premiere of new episodes of season 2 of “The Innocents” and thrilling drama “The Circle” in Bulgaria. Later this year, DIZI will bring even more premiere titles to the channel and continue airing popular series cherished by Bulgarian audiences, including “Mehmed”. The channel is currently available for local audiences through major local operators, including A1, Yettel, and Vivacom, ensuring broad reach for advertisers.
SPI International announces the appointment of Bartłomiej Major as Director of Channels. In his new role, Bartłomiej will be responsible for programming strategy and channels’ development, as well as strengthening collaboration across teams.
His responsibilities will include shaping and implementing the strategy for all TV channels within SPI International’s portfolio, including Kino Polska, Zoom TV, Stopklatka, FilmBox-branded channels, and DIZI. Bartłomiej will also work closely with CANAL+ group entities to support the development of CANAL+ operations in the Benelux countries and Central Europe.
"With his extensive experience, deep understanding of the media industry, and knowledge gained over the years, Bartek will play a key role in driving our programming strategy and channels growth. I am confident that his expertise and fresh perspective will help us strengthen SPI International’s position and better meet the needs of viewers and business partners." – said Erwan Luherne, Managing Director at SPI International.
Bartłomiej Major brings many years of experience in managing TV channels and programming offer. Before joining SPI International, he served as Programming Director at Hearst Networks in Poland and the Central and Eastern Europe region. Previously, he built his expertise at the Amsterdam and Warsaw branches of FOX Networks Group and MTV Networks Poland, among others.
Inspiring stories, the mysterious world of science, and fascinating nature. Kino Polska Group, one of Poland's leading media groups and a part of SPI International, will unveil the secrets of the world with a new version of the DocuBox. The channel is now available for Polish viewers with dedicated programming and voice-over.
DocuBox presents inspiring stories and fascinating programs every day, sparking curiosity among both young viewers and adult enthusiasts of world exploration. Starting today, the channel responds even better to the needs of its local audience. DocuBox now offers not only a brand-new schedule with a carefully curated selection of programs but also the ability to watch all titles from its library with Polish voice-over. Thanks to these changes, fans of science, nature, history, and technology can dive even deeper into a world full of endless curiosities.
"DocuBox makes science and knowledge exciting and accessible. That’s what makes it unique, and we believe that this channel fits perfectly the Polish TV landscape. The channel being tailored now specifically for the Polish audience is another strategic step in developing our comprehensive television portfolio. This spring, DocuBox will prepare many exceptional surprises for viewers." – said Erwan Luherne, Managing Director at SPI International.
The new program slots and channel schedule have been designed to meet the needs of viewers of all ages – youth, adults, and entire families – at any time of day. On weekdays, mornings begin with nature and history slot ("Travel Thru History" "Nature’s Force"), while young explorers can enjoy educational slot ("Meet My Wild Friend" "Sarah Shark"). Afternoons feature lifestyle slot ("Show Me Where You Live", "Angelo’s Outdoor Kitchen"), perfect for those seeking everyday inspiration. In the evenings, viewers can relax with a unique journey: science programs full of mysteries on Mondays and Fridays ("Wow! I Never Knew That!"), fascinating documentaries on Tuesdays, historical deep dives on Wednesdays ("What in the World?"), and the wild world of nature on Thursdays ("Creative Killers"). The week culminates with thrilling family weekends ("Wild Australia with Ray Mears").
DocuBox is available to Polish viewers through operators such as Play, Vectra, INEA, and TOYA. Starting in January, the channel will join the Polsat Media advertising portfolio alongside other Kino Polska Group stations.
A1 Group and SPI International, a global media company, unveiled a strategic, long-term partnership designed to enhance how content is delivered, distributed, and experienced across Southeast Europe. The agreement outlines the technical distribution of all SPI channels in Europe, the distribution of 14 TV channels and SVOD service from SPI.
The collaboration marks a dual achievement: A1 Group will serve as the technical gateway for all SPI International channels in Europe, managing transcoding, encryption, and satellite uplink services via Eutelsat 16A, a key orbital position for broadcasters across the EMEA region. At the same time, SPI channels will continue to be distributed to A1 subscribers in Bulgaria, Serbia, Croatia, Slovenia, and North Macedonia. In addition, A1 will propose the SVOD service to them further strengthening its entertainment leadership in Southeast Europe.
“This partnership brings together world-class content and best-in-class technical service - creating a powerhouse for premium TV experiences across the region. A1 will remain SPI’s main technology distribution partner in Europe, ensuring efficient and reliable delivery of content across the region. We are pleased to extend this trusted partnership, which continues to support seamless, high-quality TV experiences for audiences across Europe.” - said Elena Petrova, Head of Group Content, Broadcasting & Media Solutions at A1 Group.
The agreement includes SPI’s full portfolio of linear TV channels, offering diverse, globally curated entertainment. This includes two major brands - FilmBox and DIZI as well as other thematic channels tailored to different tastes. The first brand offers six film channels including FilmBox, FilmBox Family, FilmBox Premium, FilmBox Extra, FilmBox Stars and FilmBox Arthouse. Another SPI’s flagship brand, DIZI is a perfect choice for Turkish drama series lovers. The offer is further complemented by thematic channels such as: DocuBox, FashionBox, FastnFunBox, FightBox, FunBox UHD and Gametoon.
With an extensive selection of themed linear channels and a rich catalog of high-quality content, SPI’s SVOD service, FilmBox+, delivers a compelling and immersive viewing journey for every taste.
“At SPI International, we believe that great content deserves a great showcase and highlighting. Partnership with A1 Group empowers us to bring our channels and content to audiences with greater efficiency, quality, and scale. At the same time, we’re thrilled to deliver our world-class entertainment offering to even more viewers, with such a strong and innovative regional leader. It’s another key milestone in SPI’s strategy to deliver an accessible and affordable value proposition for audiences, and one we’re truly proud of.” - said Erwan Luherne, Managing Director at SPI International.
This collaboration not only optimizes SPI’s broadcast operations, for delivering their channels and service, but also positions A1 as a regional media solutions leader - offering global partners a reliable, innovative platform for growth in Europe’s rapidly evolving media landscape.
