Film1 - Bond Collection Summer Campaign
25 exciting movies of 'The #Bond Collection' arrived on #Film1 screens this summer on July 7th, and will be available to subscribers until October 31st.
Shortly after, in August, all of the movies were made available on the Film1 app for viewers to watch anytime, anywhere.
Our marketing team whipped up a refreshing summer activation, directly engaging with the audience to spread the word about the Film1 brand and the arrival of The Bond Collection.
- We distributed Film1 x James Bond branded sunshades for vehicles at high-traffic beach parking lots, accompanied by trained personnel providing insights on the movie availability and our brand.
- Beachside promotional staff courteously offered to clean guests' sunglasses, presenting them with exclusive Film1 branded glass cleaners.
Duration :2 weeks
Locations: Scheveningen, Kijkduin, Bloemendaal, Zandvoort, Katwijk