Case Study: Film1 - Lean Back, Start Watching
Did you know that you spend up to an entire movie time scrolling every month? There are so many options to choose from when deciding what to watch that even picking the platform can be a hassle.
Let’s say you’ve finally decided on a platform, now you have to pick something to watch from a wide array of selections. Are you looking for an action flick or something more romantic? Feeling more like watching a movie you haven’t seen yet or one of those classics that you’ve probably seen a hundred times before? You've finally thought of a movie to watch but it's not on that particular platform. Time to go back to scrolling until you find something new.
At this stage, four out of ten viewers give up on even watching anything. Have you ever realized how much hidden stress you endure before you get to enjoy a movie or a show? Further research says more than 1 million Dutch viewers waste on average 30 min of precious time scrolling. (Telecom Paper, 2021)
If time is of the essence, stop scrolling, get comfortable and start watching Film1.
Film1 eliminates the stress of endless scrolling by providing a good selection of movies suitable for every taste with its four linear channels - Film1 Premiere, Film1 Drama, Film1 Action, Film1 Family - as well as on its premium streaming service.
Basing our campaign on Telecom Paper's research, we used witty slogans of time-consuming activities to create a link to the time viewers waste searching for a movie. Our aim was to increase awareness among consumers and to connect with them by offering Film1 as the solution for a hassle-free entertainment experience. Your time is valuable and with four linear channels and a carefully curated on-demand service, you don't have to waste it by scrolling endlessly.