SPI International launches dedicated DIZI Romania feed and partners with THEMATIC CHANNELS for advertising sales

SPI International, a global media company with extensive experience in channels management and content curation, is pleased to announce the partnership with THEMATIC CHANNELS sales house in Romania. Following the launch of the DIZI Romania dedicated feed in February 2025, THEMATIC CHANNELS has been appointed the exclusive representative for the channel’s advertising sales. The agreement with one of the leading TV sales players on the market concerns the popular Turkish TV series channel and has been effective since March 1st.  

DIZI is one of SPI International’s key brands and the only TV channel in its portfolio that takes viewers on an exciting journey into the world of Turkish series. It features some of Turkey's most famous stars and showcases gripping and exceptional stories of love and betrayal, complicated relationships, and family ties. The channel showcasing first-in-class Turkish content, which has stolen the hearts of viewers around the world, has also gained popularity among Romanian audience since its launch in 2019. SPI International now takes another step in the channel’s development on the market. 

In line with SPI’s commitment to provide exceptional entertainment and services to global audiences and business partners, the company launched a new version of the DIZI channel in February, tailored for the Romanian market, featuring an enriched selection of content. Following this change, SPI has joined forces with THEMATIC CHANNELS sales house, which started representing DIZI in Romania on the 1st of March.  

“We have made a strategic move by entering Romania as a new market with DIZI advertising sales. Not only we are launching advertising on this channel for the first time, but we are also adding Romania as another market after Poland, Czechia and Hungary in the CEE region, where we are present with TV advertising sales. After enhancing the DIZI’s value proposition in Romania by introducing individual feed featuring dedicated content selections, we feel delighted to announce the partnership with THEMATIC CHANNELS as the next step. Launching ad sales on DIZI with such a recognized partner is a promise of great collaboration.” - said Erwan Luherne, Managing Director at SPI International. 

THEMATIC CHANNELS is responsible for selling DIZI spots and sponsorships in Romania. The channel is currently available there via three local operators: Focus Sat, Vodafone and Orange. 

Radu Budes, Managing Partner at THEMATIC CHANNELS comments: "We are thrilled to open the advertising sales for SPI International, a CANAL+ company, on the Romanian market and welcome DIZI to our portfolio. SPI International is a media powerhouse brand that Romanian viewers have known for years, and it stand to benefit from the local openness and interest to thematic stations. DIZI joins the second most important segment of the television market – the movie & series stations – which has posted a 28% year-on-year audience increase, the second growth rate within all tv clusters in 2024. We are launching our strategic partnership on a TV market that has grown in both consolidated audience and advertising revenue." 

DIZI is a popular TV channel showing engaging Turkish series. These productions feature rich narratives, and powerful storylines which embrace universal feelings of family, love, and faith.  

March highlights include “Mehmed”, a captivating historical drama that masterfully brings the life and legacy of Sultan Mehmed II, “A Part of Me”, a series about a couple who tries to fulfill their dream of having a child facing complications, and “The Innocents”, a gripping Turkish drama which follows an ordinary girl moving into the apartment owned by a rich and problematic family. Earlier this year, DIZI also brought two premiere titles to the channel - the love story “Hold My Hand” and “My Champion”, about a young and talented boxer who faces dramatic changes in his life.  

 
About THEMATIC CHANNELS 
Established in 2007, THEMATIC CHANNELS is the largest TV advertising sales house in Romania, representing The Walt Disney Company, NBC Universal, AMC Networks Central Europe, Paramount Media Networks, Hearst Networks, Viasat World, ISG Media, Tralala Studios, Aleph Media, BBC Studios, SPI International in Romania. THEMATIC CHANNELS manages advertising sales for a wide range of channels and top-ranked clusters, offering advertisers some of the finest socio-demographic targeting options available in the market. The portfolio of represented stations includes AMC, BBC Earth, BBC First, Bollywood Classic, CBS Reality, Comedy Central, Disney Channel, Disney Junior, Diva, DIZI, E! Entertainment, Epic Drama, FilmCafe, FilmMania, History, Jim Jam, Minimax, National Geographic, National Geographic Wild, Nick Jr., Nickelodeon, Nicktoons, TeenNick, Aleph News, Tralala TV, TV Paprika, TV1000, Viasat Explore, Viasat History. 

About SPI INTERNATIONAL 
SPI International (a CANAL+ company), is a global media company operating TV channels, multiple digital products across six continents, and is a major player in content distribution and broadcasting worldwide. SPI operates multiple free-to-air and pay-TV channels in CEE, Western Europe, Asia, and Adria regions including key European markets such as Poland, Czechia, Romania, Serbia and the Netherlands. SPI International owns a suite of legacy brands that have become household names such as FilmBox, Film1, Kino Polska, Stopklatka, Dizi along with different thematic channels and streaming services, including FilmBox+.  Working with over 800 operators worldwide, SPI uses cutting-edge technology providing its subscribers with access to SPI’s linear and on-demand content. For over 25 years, SPI INTERNATIONAL has been a leading supplier of theatrical films and television programming in the international markets. SPI’s solid alliances with major license suppliers provide compelling content, with strong recognition and high demand. www.spiintl.com     

About CANAL+ 
Starting its life as a French subscription-TV channel 40 years ago, CANAL+ today is a global media and entertainment company with a brand recognized worldwide amongst the Top 50 Most Valuable French Brands, globally (source: Kantar Brandz, 2023). It generates revenues in 195 countries and operates directly in 52 countries across Europe, Africa, Asia, and the United States, with a total of approximately 9,000 employees worldwide. With a balance of exposure to mature and high-growth markets, CANAL+ is one of the largest media companies in Europe in terms of both revenues and subscribers, and the undisputed leader in French speaking Sub-Saharan Africa. Additionally, CANAL+ operates one of the world’s largest short-form video streaming platforms with Dailymotion. As of December 2023, CANAL+ has 26,8 million subscribers worldwide, and a global audience of over 400 million monthly active users on its OTT and video streaming platforms. 

CANAL+ operates through the entire audio-visual value chain and beyond. The group’s various businesses include: subscription-TV, live and on-demand, mostly through CANAL+ premium offers and its CANAL+ over-the-top or “OTT” platform, but also its significant stakes in MultiChoice in Africa, Viaplay in Europe, and Viu in Asia; advertising-supported television, through free-to-air channels and video streaming through Dailymotion and Viu; content production and distribution, mostly through Studiocanal, its leading in-house studio; and telecommunication services, through GVA in Africa and CANAL+ Telecom in the French overseas jurisdictions and territories. It also operates the iconic performance venues L’Olympia and Théâtre de l’Œuvre in France and CanalOlympia in Africa. Canalplusgroup.com/en