SPI/FILMBOX Launches a New On Air Promotion and Channel Branding Project

SPI International/FilmBox, one of the biggest aggregators of native Ultra HD content in the world, announced that Martin Cappelletti has been appointed as the Company’s new On Air Promotion and Channel Branding Senior Consultant.

“We are delighted to welcome Martin to SPI’s new On Air Promotion and Channel Branding project. Martin’s extensive media and entertainment industry expertise will play a key role in strengthening SPI’s corporate growth plan and leadership role in our industry”, said Berk Uziyel, CEO at SPI International.

Most recently, Mr. Cappelletti served as Chief Creative Officer at AquiMedia Japan, where he was responsible for On Air Promotion, Original Production and Channel Strategy for the JELLY JAMM Kids Channel.

Mr. Cappelletti founded and worked at Halia Entertainment, a company that supported local and global broadcast companies looking to expand their business or were trying to respond to the changing TV and film viewing habits of their customer base. Prior to joining AquiMedia Japan, Mr. Cappelletti held senior level positions at Linea-64 Studios, FOX International Channels EMEA and Fish Blowing Bubbles, Germany.

“We are excited to have Martin join our team. His promotion and branding experience will improve our film and thematic channels and grow our audience”, said Haymi Behar, Chief Marketing Officer at SPI International. “Martin will be instrumental in developing more attractive content and increase SPI/FILMBOX’s global reach” continued Behar.

About SPI International
SPI International is a global media company operating 36 television channels on six continents. FilmBox being its flagship channel, SPI is one of the biggest aggregators of native Ultra HD content in the world. Working with over 1400 operators worldwide, SPI uses state of the art technology providing its 55 million subscribers with access to SPI’s linear and on demand content including live streaming of UHD programming and FilmBox channels on any Internet-connected device via major global streaming media players as well as local OTT providers.
For over 25 years, SPI International has been a leading distributor of theatrical films and television programming in the international market. SPI’s solid alliances with major license suppliers provide compelling content, with strong recognition and high demand. www.spiintl.com

For more information
Contact SPI International/FILMBOX
Emily Lara (Glo Creative)