SPI/FilmBox Enters Strategic Partnership with Bionic Media in the Netherlands

Sales house Bionic Media appointed as exclusive partner of FilmBox in the Netherlands

SPI’s FilmBox has built up a large fan base in the Netherlands since its launch in May this year. This is reflected in the SKO Light reports, which include the channel as of November 14th, 2021. In the first week of the measurement, FilmBox got off to a good start with 210,000 viewers, which grew further in the second week to 263,000 viewers (target group 6+). The channel currently reaches approximately 600,000 households via eight Dutch TV platforms and has enormous potential with an expansion of distribution. SPI International expects to expand FilmBox's market position in the short term. As a result of the growth, SPI is joining forces with sales house Bionic Media, which has been representing FilmBox since mid-November.

“I am proud that FilmBox is taking this important next step based on the enthusiastic reception from Dutch viewers and television platforms and I am very happy with the collaboration with Bionic,” said Jeroen Bergman General Manager Film1 and FilmBox Netherlands.

Bionic Media is a boutique sales house and is the exclusive partner of FilmBox. Bionic takes care of spot sales and content and brand partnerships in the Netherlands.

Jacqueline Heemskerk, Managing Partner Bionic Media says: “We are delighted that FilmBox has joined Bionic Media. It is a nice addition and fits well in our portfolio of high-quality thematic channels with a clear target group.”

FilmBox broadcasts movies as they are intended, with no commercial breaks during the movie. It is one of the few commercial channels in the basic package that meets this added value. FilmBox is committed to providing viewers with a relaxed, stress-free entertainment experience with no movie interruptions and is currently available via Canal Digitaal, DELTA, Caiway, Online.nl, Plinq, Trined, Kabelnoord and SKP.

FilmBox delivers a captivating selection of Hollywood movies, international cinema classics, local productions, and hit series. December highlights include the Oscar-winning psychological thriller The Girl with the Dragon Tattoo from acclaimed director David Fincher. The award-winning and stylish German drama Lara, about a demanding mother who is not welcome at an important piano concert by her son, where she buys up all the remaining tickets, and the erotic thriller En Affaere (An Affair) from Norway in which a forty-two-year-old gym teacher at her new high school starts a stormy affair with a student who is obsessed with her.



SPI INTERNATIONAL is a global media company operating 42 TV channels, multiple digital products across six continents, and a major player in content distribution and broadcasting worldwide.

SPI was founded 28 years ago and has extensive experience in the TV and broadcasting industry. The company operates multiple free-to-air and pay-TV channels in CEE, Western Europe, CIS and Ex-Yugo regions including key European markets such as Poland, Czechia, Romania, Serbia, the Netherlands and Russia. SPI is one of the premier movie service providers in the countries where it operates, with FilmBox being its flagship movie service. SPI Group owns a suite of legacy brands that have become household names such as FilmBox, Film1, Kino Polska, Stopklatka, Dizi along with different thematic channels and streaming services. 

SPI’s brands reach millions of households through operators, partner platforms and SPI’s own digital products globally. Working with over 700 operators worldwide, SPI uses cutting-edge technology providing its subscribers with access to SPI’s linear and on-demand content and FilmBox+ service that has over one million subscribers. The company recently launched a new digital service, Dizi, a state-of-the-art aggregator of the best Turkish series worldwide. SPI also owns and operates the brand assets of Film1 premium movie services in The Netherlands, including four linear channels and an on-demand service.

For over 25 years, SPI INTERNATIONAL has been a leading supplier of theatrical films and television programming in the international markets. SPI’s solid alliances with major license suppliers provide compelling content, with strong recognition and high demand. 


About Bionic Media:

Bionic Media is a boutique sales house, the new sales house for thematic channels, which, based on entrepreneurship and guts, energy and personal attention, is responsible for the exploitation of a diversity of thematic channels and platforms.

Based on extensive specialist experience in the field of commodity sales, commercial format development and brand partnerships, Bionic Media aims to achieve impact with its brands. Bionic media does this by cooperating with advertisers and agencies with specific reach and appropriate creative solutions. Bionic stands for attention and enthusiasm and works on the basis of simple purchasing, in a cost-efficient manner.

Bionic Media already operates for: FilmBox, Cartoon Network, Boomerang, NJAM!, InsightTV, Euronews, Love Nature, Stingray Classica, Stingray Djazz, DanceTV, and online inventory platform Multi Local Media.

For more information please contact:


Melodi Menase (melodi.simson@spiintl.com)