FilmBox Premium Channel To Replace FilmBox Extra in Czech Republic and Slovakia
With the upcoming content boost from major U.S. TV and film distributors, SPI International has announced that effective December 1, 2014 it will change the name of its FilmBox Extra channel to FilmBox Premium in the Czech Republic and Slovakia.
The name change comes as a result of an internal brand review, which indicated that the broadcaster should clearly distinguish its flagship premium channel (currently called FilmBox Extra) from other FilmBox brand channels offered in basic, EBS and premium tiers in the region. Following the upcoming rebranding in the Czech Republic and Slovakia, the new name will also be applied onto the remaining FilmBox Extra channels in other CEE countries at a later date.
“We are currently negotiating new acquisition deals with major U.S. distributors and we expect to air a number of first-run feature movies on FilmBox Premium by the end of this year,” explains Berk Uziyel, Executive Director of FilmBox International. “We want to make sure that our subscribers have total clarity as to which one of our numerous channels carries the most recent movie premiers and new TV series,” adds Berk Uziyel.
FilmBox Premium channel will be carried by most of the DTH platforms and large cable networks in Poland, the Czech Republic, Slovakia, Hungary and Romania. The channel will feature a mix of Hollywood and international blockbusters, TV series from U.S., U.K. and Australia as well as a selection of award-winning independent movie productions from Europe and Asia.